utorak, prosinca 04, 2007

Što raja traži? (i još ponešto iz drafta)


Kao što sam najavila evo pregleda onoga što se najviše tražilo tijekom godine koja je na isteku (tekst donosim u originalu jer ćemo o tome više na predavanjima:
Yesterday Yahoo announced its top search trends for 2007. Google’s list traditionally come later in December (here’s last years list), but today VP of Search and User Experience Marissa Mayer revealed the “fastest rising U.S. search terms” on the Today Show. Thank God the Britney losers either don’t hang out on Google, or else Google has the sense to just filter it out as background noise.

The queries are below. It’s not clear how different these will be from the year-end Zeitgeist list. Last year Google described how they came up with the list: “we looked for those searches that were very popular in 2006 but were not as popular in 2005 — the explosive queries, the topics that everyone obsessed over. To come up with this list, we looked at several thousand of 2006’s most popular searches, and ranked them based on how much their popularity increased compared to 2005.” That sounds a lot like how this list would be compiled.

1. iphone
2. webkinz
3. tmz
4. transformers
5. youtube
6. club penguin
7. myspace
8. heroes
9. facebook
10. anna nicole smith

The top queries of the year on Yahoo are:

1. Britney Spears
2. WWE
3. Paris Hilton
4. Naruto
5. Beyonce
6. Lindsay Lohan
7. Rune Scape
8. Fantasy Football
9. Fergie
10. Jessica Alba

And this year Yahoo is expanding the list to include top ten searches by category. They’ve included Delicious searches (not tags) as well in the list. Delicious users are clearly a more tech savvy and interesting group of people than the population at large, based on their searches. This expanded data is good to have, I think, because it is a very accurate reflection of mass culture, particularly U.S. culture, during the year.

Google kuha i Google trends.
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